We didn't set out to create a web application, we just wanted to find a better way of doing things.
NLYZR was originally born in 2009 as an internal process for
optimizing our clients websites. Search engine optimization was
becoming an increasingly important part of our agency and we wanted
to streamline the process as much as possible. Before we knew it we
were using NLYZR to optimize websites for Colliers International,
WSPA, ACRF and many more. The good news was that it worked extremely
well and led to more clients. The bad news is that search engine
optimization can be a tedious and time consuming process. We needed
to make it faster and easier.
By mid-2010 we had a fully automated version of NLYZR up and
running. Anyone was free to use our Web NLYZR while we continued to
use and improve our Page NLYZR internally. We used NLYZR to launch
and optimize a major new website for Promax in North America with
stunning results. Competing against tech giants like CAS, SAP and
Oracle, Promax rapidly rose to the top of search results and won
significant new business. It was time to find out how far we could
We decided to keep improving and developing NLYZR in order to
release it as a fully-fledged web application that anyone could use.
Our overriding principle was to keep it simple, clear and
easy-to-use. We wanted to give business owners and marketers the
information they really need to compete successfully online, even if
they weren't web geeks themselves.
"We recently started using NLYZR for one of our digital clients, and the impact of the NLYZR recommendations was immediate. We chose a keyword the client was currently not ranking in, and implemented part of the recommendations made by the tool. In three weeks, the client’s site appeared on the first page of Google search on the chosen keyword. The client was completely blown away by the result, and by going through the report in detail, they finally started understanding what SEO was all about. NLYZR is a truly radical product – its ruthless simplicity makes a complicated SEO process into a simple, task based and actionable plan. We are now ready to roll NLYZR out for other clients."
George Patterson | Y&R
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